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POTTERY STUDIO FRANCHISE

Build a business that inspires.

Own a Social Pottery studio in your city. A proven model with five studios since 2017, £100k+ annual earning potential, and our first franchise already open and thriving in Balham. No art background required. We bring the playbook, you bring the city.

£120k–£250k
total investment
£20,000
one-time franchise fee
£100k+
annual earning potential
18–24 months
typical payback
THE CONCEPT

Pottery is the medium. Connection is the purpose.

Experiential pottery studios

Accessible, guided creative experiences for every skill level: pottery painting, hand-building and wheel throwing.

Community-driven model

A social hub where people gather to create, connect and celebrate together, relationships, not one-off transactions.

Creativity + wellbeing

Hands-on making is proven to reduce stress and boost wellbeing, an offer people feel good returning to.

Built for repeat visits

Daytime painting, BYOB evenings, tasters, courses and memberships keep customers coming back.

THE DIFFERENCE
La dolce vita, one pot at a time

Social Pottery draws its spirit from the Italian way of life: studios designed to feel like a neighbourhood piazza: welcoming, unhurried and full of warmth. That philosophy shapes everything from studio design to customer experience.

EXPLORE THE EXPERIENCES →
IDEAL PARTNER

Who is this franchise for?

Entrepreneurs & operators

Ambitious individuals ready to build and lead a local creative experience business, hands-on.

Hospitality & experience owners

Backgrounds in hospitality, events or experience-led businesses, looking to diversify.

Community-focused investors

Investors after strong fundamentals with purpose and meaningful local impact.

City builders

People who want to bring something meaningful to their city and create a lasting community hub.

PARTNERSHIP

A structured system with soul

Full training & onboarding

A comprehensive programme covering operations, customer experience and studio management. No pottery background required.

Operational playbooks

Proven processes and detailed manuals for every part of running a studio, from kiln to till.

Brand, design & marketing

The complete brand toolkit, studio design support and marketing assets to launch with impact.

Ongoing partnership

Centralised campaigns, regular check-ins and a dedicated franchise support team from day one.

PROOF, NOT PROMISES
Balham is open and thriving

Our first franchise studio runs painting, wheel throwing and hand-building steps from Balham station, rated 4.7★ by its neighbourhood. It operates alongside four company studios across London and Milton Keynes.

VISIT THE BALHAM STUDIO →
EXPANSION

Available cities & territories

London & major UK cities

Prime urban locations, London, Manchester, Birmingham, Edinburgh, Bristol.

Regional UK

Thriving market towns with strong community engagement, Bath, Oxford, Cambridge, York, Brighton.

International

Selected cities across Europe and North America, Dublin, Amsterdam, Paris, Milan, New York, Toronto.

JOURNEY TO OWNERSHIP

From enquiry to opening day

01
Enquiry
Request the dossier, the full investment breakdown and territory availability, within 48 hours.
02
Discovery call
A private conversation with the franchise team about your city and your plans.
03
Franchise pack
The agreement, your territory and the opening plan, in writing.
04
Training & build
Studio design, fit-out and the full training programme, supported end to end.
05
Studio launch
Open with the brand, the playbook and centralised marketing behind you.
COMMON QUESTIONS

The practical bits, answered

How much does it cost to open a Social Pottery studio?
Total investment runs £120k–£250k depending on location and studio size, with a one-time franchise fee of £20,000. Full breakdowns, including ongoing fees, are shared during the discovery process.
Do I need pottery or art experience?
No, full training is provided. A passion for people and community matters most; the playbook covers the rest.
Is this a passive investment?
It works best hands-on. The model is built for owner-operators who want to lead a local, people-facing business.
Has anyone done this already?
Yes, our first franchise studio is open in Balham, South London, running painting, wheel and hand-building at 4.7★. It operates alongside four company studios across London and Milton Keynes.
Where are opportunities available?
Major UK cities and regional centres, with selected international territories across Europe and North America. Not seeing your city? Ask, territories are agreed during discovery.
How do I start?
Email franchise@socialpottery.com for the franchise dossier. You'll have it within 48 hours, followed by a private discovery call if you want to go further.
Something else on your mind? Read the full FAQ →
GET STARTED

Request the franchise dossier

What happens next
The dossier within 48 hours
Full investment breakdown and territory availability, straight to your inbox.
A private discovery call
A real conversation with the franchise team about your city, zero obligation.
Prefer email?
franchise@socialpottery.com reaches the franchise team directly.

Tell us your city and a little about you, the dossier lands within 48 hours.

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could this be your city?

Bring Social Pottery home.

Email franchise@socialpottery.com, the full dossier lands within 48 hours.

REQUEST THE DOSSIER
London & Milton KeynesFive studios
BOOK NOW →